A total of thirteen awards will be awarded to Hong Kong’s most promising homegrown brands in their respective industries.
The most outstanding entry from Hong Kong:
- Publicly-listed company, and
- Privately-held company
will be honoured respectively in each award category:
This award recognises the success of Hong Kong's fashion, skincare and FMCG companies that have excelled in the creative planning, development and deployment of brand building to stand out from their competitors.
This award is dedicated to the enterprises in travel, hotel and food & beverage industries that have demonstrated creativeness in their brand building to overachieve business results.
This award is presented to local companies in banks, insurance and fund/asset management that have implemented innovative brand building strategies to outperform their competitors.
This award applauds the enterprises that are committed to brand building through creative strategies in managing a strong brand. These Hong Kong enterprises provide advisory support to businesses or hold professional licenses (such as architects, auditors, engineers, doctors and lawyers).
This award recognises mobile application companies for creating solutions in building a strong brand to grow the business.
This award pays tribute to homegrown fitness centres / spas, health insurance, fitness and wearable technology and healthy snacks / product companies that are committed to brand building through creative strategies in developing a strong brand.
Best of the Best Award ( new in 2017 ) will be awarded to an outstanding company with groundbreaking brand building strategies and execution.
*Companies that have submitted to one of above award categories will qualify for this award.